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Anti-Marketer Archives

  • What is Steve Jobs Really Up To?
  • The Disruption of American Idol
  • Starbucks: Ripe for disruption, or already disrupted?
  • Copyright, DRM, and the Devil in the Details
  • Boeing boo-boo
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About The Anti-Marketer Blog

The Anti-Marketer blog is a playground where I get to talk about anything that I want. It originally started out as a contrarian blog about marketing, then evolved into a blog about disruptive innovation, and those things are still here in the archives (and may occasionally be touched on in current posts, but that's not the focus today.

Over time what I realized is that it's hard to talk about any of the things that I care about without looking at the big picture. That is, what's going on in society, in technology, nationally and internationally, in business and economics, and in art and culture. What are the trends? Who's winning and who's losing? Why does any of this matter? I needed an outlet where I could riff on anything, and then point to it if necessary from other places. That's what this is about.

If you followed me before, then you know that The Anti-Marketer blog was dormant for a long time. I hope that won't happen again, but I can't guarantee it. I'm not likely to post here frequently -- only when something occurs to me and I feel like talking about it. Still, I hope you'll be a subscriber and engage in the conversation if I caught your attention.

More reading

If you came here looking for interesting stuff about disruptive innovation, there's bad news and good news. The bad news is, that isn't here anymore. The good news is that you can still go to Disrupt This, a blog about disruptive business strategy to get your fix of that.

About The Anti-Marketer

The Anti-Marketer, aka Paul Paetz , is CEO and Principal Disruption Consultant with Innovative Disruption, Inc., a boutique consultancy specialized in disruptive innovation.

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